| FEATURE |
meyecast |
Print |
T.V. |
Web |
|
| Cost effective |
YES |
NO |
NO |
YES |
|
| Easy deployment |
YES |
NO |
YES |
YES |
|
| Content day-parted |
YES |
NO |
YES |
YES |
|
| High refresh rate |
YES |
NO |
NO |
NO |
|
| Low resources needed |
YES |
NO |
NO |
YES |
|
| Instant delivery |
YES |
NO |
NO |
YES |
|
| Energy efficient |
YES |
NO |
YES |
YES |
|
| Constant brand reinforcement |
YES |
NO |
NO |
NO |
|
| Reuse of marketing material |
YES |
NO |
NO |
NO |
|
| Time warping |
YES |
NO |
NO |
NO |
|
| Relevant to consumer's mindset |
YES |
YES |
NO |
NO |
|
| Earn secondary revenue |
YES |
NO |
NO |
NO |
|
| Attention grabbing |
YES |
NO |
YES |
NO |
|
| Versatile |
YES |
NO |
NO |
NO |
|
| Multi-media capable |
YES |
NO |
YES |
NO |
|
| Targeted messaging |
YES |
NO |
NO |
YES |
|
| High recall rate |
YES |
NO |
NO |
NO |
|
| Customizable |
YES |
NO |
NO |
NO |
|
| Increase in-store dwell time |
YES |
NO |
NO |
NO |
|
| Educate customers and employees |
YES |
YES |
NO |
NO |
|
| Enhance customer service |
YES |
YES |
NO |
NO |